Who Are You?

Domino Digital Marketing | Target MarketIf you're a B2B tech company with some established sales volume but less than £2M in annual revenue, then we believe we can help you grow in a repeatable, scalable way. You are our target market. Do you know yours?

Let's break down our target market:

  • B2B - not B2C
  • Tech - not a.n. other B2B category
  • Established sales but <£2M annual revenue

Why this target market? Primarily because we know what we do works for B2B tech companies. It works in B2C too but we haven't tested it and don't have domain expertise. It will also work for non-tech B2B companies, e.g. corporate law firms but again we don't have the expertise.

The last bullet was basically "not too big, not too small".

Why do we look for some level of established sales (not too small)? Because you, the founder, have done the hard work of establishing those early sales and evangelising the product. We don't want you to fail, as many do, at the next, somewhat easier stage...

...hiring a professional sales person to pick up the baton and grow revenues. Often, there's an elephant in the room - the founder expects the sales person to pick up the phone and leverage their rolodex; the sales person is wondering where the leads are going to come from. A Mexican stand-off can ensue. We're here to help you (the founder) by providing the quality leads your Sales team need.  We're passionate about helping small businesses succeed.

Why <£2M in annual revenue? Once a B2B tech company reaches critical mass and/or takes external investment (Series-A on), building the functional teams internally will and should take precedence over outsourcing lead generation to companies such as Domino.

So, that's our target market and why.

What's yours? Being focused is a critical first step in efficiently generating leads for your Sales team.

If you target everybody, you target nobody.Scott Martineau, Infusionsoft
 

Who Are You?

Domino Digital Marketing | Target MarketIf you're a B2B tech company with some established sales volume but less than £2M in annual revenue, then we believe we can help you grow in a repeatable, scalable way. You are our target market. Do you know yours?

Let's break down our target market:

  • B2B - not B2C
  • Tech - not a.n. other B2B category
  • Repeatable sales but <£2M annual revenue

Why this target market? Primarily because we know what we do works for B2B tech companies. It works in B2C too but we haven't tested it and don't have domain expertise. It will also work for non-tech B2B companies, e.g. corporate law firms but again we don't have the expertise.

The last bullet was basically "not too big, not too small".

Why do we look for some level of established sales (not too small)? Because you, the founder, have done the hard work of establishing those early sales and evangelising the product. We don't want you to fail, as many do, at the next, somewhat easier stage...

...hiring a professional sales person to pick up the baton and grow revenues. Often, there's an elephant in the room - the founder expects the sales person to pick up the phone and leverage their rolodex; the sales person is wondering where the leads are going to come from. A Mexican stand-off can ensue. We're here to help you (the founder) by providing the quality leads your Sales team need. We're passionate about helping small businesses succeed.

Why <£2M in annual revenue? Once a B2B tech company reaches critical mass and/or takes external investment (Series-A on), building the functional teams internally will and should take precedence over outsourcing lead generation to companies such as Domino.

So, that's our target market and why.

What's yours? Being focused is a critical first step in efficiently generating leads for your Sales team.

If you target everybody, you target nobody.Scott Martineau, Infusionsoft