Identifying your target market is essential to effective, efficient marketing. If you haven't specified it, we can work with you to define it exactly.
Inbound marketing requires a precise knowledge of the terms your prospects are using to describe their needs, i.e. to describe the problem that your product will solve. If you haven't done this already, we can do this for you. Understanding those keywords is critical to everything else you do in demand generation.
Search Engine Optimisation is not a one-time activity somebody can swoop in and 'do' for you. It's the oxygen of your demand generation activities. Understanding the keyword terms your prospects are using allows you to build your website url structure, define your content requirements, and then optimise every piece of content you produce to help your search engine rankings.
What content do you need to produce, in what format, and how often? White papers, a blog, video, podcasts, something else? We help you define what you need and can produce the content for you if needed. We quickly become subject matter experts in each of our clients to enable us to develop thought leadership content for your prospects.
A content marketing strategy based on search engine ranking alone (i.e. 'free') takes time and should be supplemented by paid ads (Adwords, Capterra, etc.) to ensure you're creating awareness while you wait for your rankings to improve. We normally run those paid advertising campaigns for our clients using our expertise to maximise ROI. You can read more about the paid ads alternatives in our blog post on B2B Digital Marketing.
You doubtless have a website already but may not have a blog. We can build this for you (similar to our Domino Insights blog) and use this as the engine for search engine ranking. If you're main site is fixed, heavily coded, and difficult to change, the blog can also have most of the lead capture capabilities built into it leaving your main site untouched.