In our last post (March 31st) we looked at how emerging high tech B2B companies should adjust their marketing in light of the Covid-19 lockdown. That seems like a long time ago. 6 weeks on and the challenges facing businesses seem a lot more existential. Not necessarily your business (small high tech B2B) but across the board. Your entrepreneurial spirit … Read More
Website? What’s the Point?
Everyone needs a website, right? Well, not exactly. I can think of examples of businesses that could exist and transact entirely in the social media world without having to construct a website and deal with all the attendant security issues arising from hackers targeting insecure plug-ins and the like. Many small B2C companies could simply build a shopfront on an … Read More
How to Define Your Target Market
Starting with the premise that “if you target everybody, you target nobody” let’s talk about how you define the market segment you’re going to go after. As a B2B tech company with some level of repeatable revenue, you’ve already made sales and you’re looking to make that transition from founder-led sales to hiring your sales leadership team/person. But, you have … Read More
Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies
You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More
