Your Target Market – 2 Months into the Covid-19 Lockdown

covid-19 and marketing

In our last post (March 31st) we looked at how emerging high tech B2B companies should adjust their marketing in light of the Covid-19 lockdown. That seems like a long time ago. 6 weeks on and the challenges facing businesses seem a lot more existential. Not necessarily your business (small high tech B2B) but across the board. Your entrepreneurial spirit … Read More

Website? What’s the Point?

Website? What's the point?

Everyone needs a website, right? Well, not exactly. I can think of examples of businesses that could exist and transact entirely in the social media world without having to construct a website and deal with all the attendant security issues arising from hackers targeting insecure plug-ins and the like. Many small B2C companies could simply build a shopfront on an … Read More

How to Define Your Target Market

Domino Digital Marketing | Target Market

Starting with the premise that “if you target everybody, you target nobody” let’s talk about how you define the market segment you’re going to go after. As a B2B tech company with some level of repeatable revenue, you’ve already made sales and you’re looking to make that transition from founder-led sales to hiring your sales leadership team/person. But, you have … Read More