One of the fundamentals of effective marketing for an emerging B2B tech company is knowing your target market. Why is this important? Because by definition you have a limited marketing budget. Then, accepting that the only function of marketing (in an emerging B2B tech company) is to generate qualified leads, you have to apply that limited budget as effectively as … Read More
Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies
You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More
