7 Common Mistakes Made by B2B Tech Companies (Part 2)

Neil HartleyLead GenerationLeave a Comment

7 common b2b digital mistakes

This post continues the thread started in our last post – 7 common mistakes by B2B tech companies [in our target market]. The first part covered the first two mistakes – around hiring your first sales person. This part covers the other 5 and is much more marketed related. So let’s get on with mistake #3: 3) Not taking Marketing … Read More

7 Common Mistakes Made by B2B Tech Companies (Part 1)

Neil HartleySalesLeave a Comment

7 common b2b digital mistakes

When dealing with prospects and clients in our target market (B2B tech companies thinking big) we see a number of very common ‘sales & marketing’ mistakes. Having climbed to the base camp of ‘some level of repeatable sales’, usually off the back of the solo efforts of the [often technical] founder, either a fundamental lack of knowledge of sales & … Read More

Growing SaaS Companies – Changing Software ‘Sales’ Models

Neil HartleySalesLeave a Comment

software sales models

Here at Domino Digital Marketing we focus on lead generation for B2B tech companies thinking big and our post on B2B digital marketing covers the soup to nuts of creating demand, as well as generating and nurturing leads. This post is specific to SaaS companies. I was with one of my SaaS clients this morning and they were bemoaning the … Read More

What Does ‘Marketing’ Mean to You?

Neil HartleyLead GenerationLeave a Comment

lead generation - the elephant in the room

What’s the elephant in your room? In our first post that covered the full reasoning and process behind why inbound digital marketing is critical to your B2B tech company, we discussed the 2018 Mainsail Partners bootstrapped survey and specifically this chart: Yellow shows perceived importance, blue perceived strength. What strikes me from this chart is, firstly, how Sales is perceived … Read More

How to Define Your Target Market

Neil HartleyDemand GenerationLeave a Comment

Domino Digital Marketing | Target Market

Starting with the premise that “if you target everybody, you target nobody” let’s talk about how you define the market segment you’re going to go after. As a B2B tech company with some level of repeatable revenue, you’ve already made sales and you’re looking to make that transition from founder-led sales to hiring your sales leadership team/person. But, you have … Read More

Notes from a Small Cap Raise

Neil HartleyStartup Management and CapitalisationLeave a Comment

Notes on a small cap raise

I’ve had the lessons from my time as CEO of a tech start-up running through my head for the past ten years or so. I thought I’d share three lessons (one cap raise, one on Board management, and one on personal stuff) in case they may help amongst the hints and tips of growth through inbound digital marketing. First some … Read More