One of the fundamentals of effective marketing for an emerging B2B tech company is knowing your target market. Why is this important? Because by definition you have a limited marketing budget. Then, accepting that the only function of marketing (in an emerging B2B tech company) is to generate qualified leads, you have to apply that limited budget as effectively as … Read More
Where Does Your Audience Live?
We recently wrote a post about using paid ads to generate B2B leads en lieu of a longer term lead generation strategy based on content marketing. We coined the phrase (or at least borrowed it from agile development) of a marketing sprint as a short term, rapid way of lead generation versus the marathon that is content marketing. It’s worth … Read More
B2B Lead Generation – Sprint or Marathon?
Building a content marketing engine for the long term is the right thing to do for your B2B tech company. Regularly producing content (blog posts, webinars, white papers etc.) adds significant value to your business including, but not limited to, the following: Search engine ranking – producing content regularly is really the only way to help you rank for the … Read More
Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies
You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More
