Is There a Budget for This?

Neil HartleySalesLeave a Comment

Is there a budget for this?

Most B2B technology companies who are closer to start-up than mainstream maturity will likely have a product/solution that is innovative in some way with the aim of disrupting their target market. If it isn’t innovative/disruptive then why bother? What that then means is that it is highly unlikely that a budget will exist within companies you’re targeting. By ‘budget’ I … Read More

The Science of Persuasion – How to Use Consistency

Neil HartleySalesLeave a Comment

persuasion principle consistency example

We started discussing how to leverage the Science of Persuasion for the purposes of B2B tech marketing in our post The Science of Persuasion – How to Use Social Proof last month. The author of the science behind Influence (Robert Cialdini) highlighted six universal principles of Persuasion which, when ethically applied, can influence decisions. The first post covered Social Proof … Read More

Growing SaaS Companies – Changing Software ‘Sales’ Models

Neil HartleySalesLeave a Comment

software sales models

Here at Domino Digital Marketing we focus on lead generation for B2B tech companies thinking big and our post on B2B digital marketing covers the soup to nuts of creating demand, as well as generating and nurturing leads. This post is specific to SaaS companies. I was with one of my SaaS clients this morning and they were bemoaning the … Read More

The Science of Persuasion – How to Use Social Proof

Neil HartleySalesLeave a Comment

science of persuasion - social proof

If you haven’t read Robert B. Cialdini’s book, ‘Influence – The Psychology of Persuasion’ then I highly recommend it. It’s probably the best, most engaging book of any kind I ever read and relevant as much to how you’re marketed to in every day life as to growing your B2B high tech company. This is the first of a series … Read More