What Does ‘Marketing’ Mean to You?

Neil HartleyLead GenerationLeave a Comment

lead generation - the elephant in the room

What’s the elephant in your room? In our first post that covered the full reasoning and process behind why inbound digital marketing is critical to your B2B tech company, we discussed the 2018 Mainsail Partners bootstrapped survey and specifically this chart: Yellow shows perceived importance, blue perceived strength. What strikes me from this chart is, firstly, how Sales is perceived … Read More

The Science of Persuasion – How to Use Social Proof

Neil HartleySalesLeave a Comment

science of persuasion - social proof

If you haven’t read Robert B. Cialdini’s book, ‘Influence – The Psychology of Persuasion’ then I highly recommend it. It’s probably the best, most engaging book of any kind I ever read and relevant as much to how you’re marketed to in every day life as to growing your B2B high tech company. This is the first of a series … Read More

Thinking of Using a PR Agency?

Neil HartleyDemand GenerationLeave a Comment

Thinking of using PR

You’ve launched your product, won your first customers, incorporated their feedback, paused for breath (yeah, right) and are at the point where you need to institutionalise this sales (and marketing) thing so you can get back to building the product out. You need to get your message out there, far and wide. Let the world know what your product can … Read More

The Emotion and Logic of Buying

Neil HartleyB2B Inbound MarketingLeave a Comment

The Emotion and Logic of Buying

Some of the insights at Domino are, hopefully you’ll agree, well crafted. Others, like this one, are more of a stream of consciousness. And that’s OK, content doesn’t have to be perfect all the time, sometimes you just need to get some helpful thoughts out there. In our post on B2B digital marketing, we talked about how the sales process … Read More

How to Define Your Target Market

Neil HartleyDemand GenerationLeave a Comment

Domino Digital Marketing | Target Market

Starting with the premise that “if you target everybody, you target nobody” let’s talk about how you define the market segment you’re going to go after. As a B2B tech company with some level of repeatable revenue, you’ve already made sales and you’re looking to make that transition from founder-led sales to hiring your sales leadership team/person. But, you have … Read More

Notes from a Small Cap Raise

Neil HartleyStartup Management and CapitalisationLeave a Comment

Notes on a small cap raise

I’ve had the lessons from my time as CEO of a tech start-up running through my head for the past ten years or so. I thought I’d share three lessons (one cap raise, one on Board management, and one on personal stuff) in case they may help amongst the hints and tips of growth through inbound digital marketing. First some … Read More

Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies

Neil HartleyB2B Inbound MarketingLeave a Comment

Domino Digital Marketing | Lead Generation for B2B Tech Companies Thinking BIG

You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More