B2B Lead Generation Services | Domino Digital Marketing

Lead Generation for B2B Tech Companies Thinking BIG!

You're an emerging B2B tech company.
You've grown largely through the efforts of your founder who has built the product, been the evangelist, and won several anchor deals.
You've hired a sales person/team but they're not working out as you expected.
Sound familiar? You're not alone, as this survey from Mainsail Partners shows. Bootstrapped entrepreneurs view Sales as important, albeit a weakness:

The real problem for a struggling Sales team is that Marketing is not seen as important, and consequently is an even greater weakness (than Sales).
For an emerging B2B tech company, the sole function of Marketing should be delivering quality leads to Sales.
You thought Sales was going to generate their own leads though, didn't you? But there's an elephant in the room...
A hiring process where you and your new Sales hire danced around where leads were going to come from. You had your eyes on their rolodex, they knew it's a Buyer's journey and didn't want to offer up how difficult it would be to generate their own leads.
Maybe you didn't discuss it all? Regardless, you doubtless have a limited marketing budget so 'spray and pray' cold calling, telemarketing or list buying are a waste of time and money.
In a Buyer's journey, your job is to be present wherever, whenever, and however your prospects are looking for a solution to a problem you solve. We get you there.
It's not telemarketing, it's not list buying, it is inbound digital marketing. We are Domino Digital Marketing.
Contact us today using one of the methods on this page to see how we can help you grow, faster!

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