Raising Money in a Downturn

gold coin rolling down hill

Do you need to raise money for your tech business? Note the emphasis on ‘need’. Note also that our target market is emerging B2B tech companies thinking big, who are likely pre-Series-A and the commentary here reflects that. Despite the US bounce back in May (adding 2.5M jobs), I think it’s beyond doubt that we’re in a downturn, if not … Read More

Your Target Market – 2 Months into the Covid-19 Lockdown

covid-19 and marketing

In our last post (March 31st) we looked at how emerging high tech B2B companies should adjust their marketing in light of the Covid-19 lockdown. That seems like a long time ago. 6 weeks on and the challenges facing businesses seem a lot more existential. Not necessarily your business (small high tech B2B) but across the board. Your entrepreneurial spirit … Read More

Hiring for Culture Fit or Core Values?

Hiring to culture or core values

Culture fit, or culture match have been terms used widely in hiring processes across the globe over the past few years. “We have a great culture, it’s important we find a good match,” or “we need to find someone who fits in with our culture, not just someone who ticks all the skills/experience boxes.” But what does that mean? What … Read More

Notes from a Small Cap Raise

Notes on a small cap raise

I’ve had the lessons from my time as CEO of a tech start-up running through my head for the past ten years or so. I thought I’d share three lessons (one cap raise, one on Board management, and one on personal stuff) in case they may help amongst the hints and tips of growth through inbound digital marketing. First some … Read More