Where Does Your Audience Live?

Neil HartleyLead GenerationLeave a Comment

Where Does Your Audience Live

We recently wrote a post about using paid ads to generate B2B leads en lieu of a longer term lead generation strategy based on content marketing. We coined the phrase (or at least borrowed it from agile development) of a marketing sprint as a short term, rapid way of lead generation versus the marathon that is content marketing. It’s worth … Read More

7 Common Mistakes Made by B2B Tech Companies (Part 2)

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7 common b2b digital mistakes

This post continues the thread started in our last post – 7 common mistakes by B2B tech companies [in our target market]. The first part covered the first two mistakes – around hiring your first sales person. This part covers the other 5 and is much more marketed related. So let’s get on with mistake #3: 3) Not taking Marketing … Read More

B2B Lead Generation – Sprint or Marathon?

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B2B lead generation - sprint or marathon

Building a content marketing engine for the long term is the right thing to do for your B2B tech company. Regularly producing content (blog posts, webinars, white papers etc.) adds significant value to your business including, but not limited to, the following: Search engine ranking – producing content regularly is really the only way to help you rank for the … Read More

What Does ‘Marketing’ Mean to You?

Neil HartleyLead GenerationLeave a Comment

lead generation - the elephant in the room

What’s the elephant in your room? In our first post that covered the full reasoning and process behind why inbound digital marketing is critical to your B2B tech company, we discussed the 2018 Mainsail Partners bootstrapped survey and specifically this chart: Yellow shows perceived importance, blue perceived strength. What strikes me from this chart is, firstly, how Sales is perceived … Read More