How Much Per Click?

image of lots of bank notes

One of the fundamentals of effective marketing for an emerging B2B tech company is knowing your target market. Why is this important? Because by definition you have a limited marketing budget. Then, accepting that the only function of marketing (in an emerging B2B tech company) is to generate qualified leads, you have to apply that limited budget as effectively as … Read More

Website? What’s the Point?

Website? What's the point?

Everyone needs a website, right? Well, not exactly. I can think of examples of businesses that could exist and transact entirely in the social media world without having to construct a website and deal with all the attendant security issues arising from hackers targeting insecure plug-ins and the like. Many small B2C companies could simply build a shopfront on an … Read More

Thinking of Using a PR Agency?

Thinking of using PR

You’ve launched your product, won your first customers, incorporated their feedback, paused for breath (yeah, right) and are at the point where you need to institutionalise this sales (and marketing) thing so you can get back to building the product out. You need to get your message out there, far and wide. Let the world know what your product can … Read More

How to Define Your Target Market

Domino Digital Marketing | Target Market

Starting with the premise that “if you target everybody, you target nobody” let’s talk about how you define the market segment you’re going to go after. As a B2B tech company with some level of repeatable revenue, you’ve already made sales and you’re looking to make that transition from founder-led sales to hiring your sales leadership team/person. But, you have … Read More