Every emerging B2B tech company will no doubt be working hard to fully understand the impact of the coronavirus pandemic and the resultant lockdowns. Aside from the potential personal health risks, what does coronavirus really mean for your business? There are probably three broad categories you could fall into: is it an existential threat? Were you engaged in a business … Read More
The Science of Persuasion – How to Use Scarcity
We’ve previously covered The Science of Persuasion by Robert Cialdini and specifically discussed how 2 of his 6 principles of persuasion (Consensus and Consistency) can be applied by our target market – emerging B2B tech companies thinking BIG. This post looks in more detail at how we might apply the principle of Scarcity – particularly from the point of view … Read More
Let’s Clarify Inbound/Outbound Marketing
We’ve recently seen several, varying definitions for inbound/outbound marketing which, given our assertion that outbound marketing doesn’t work for our target market (emerging B2B tech companies), suggests some clarification is required – at least of what we mean by inbound marketing and outbound marketing. For us, outbound marketing means cold-calling or e-mailing cold contacts from a list you’ve acquired (you … Read More
A Salute to the Brave – Why Storytelling is Critical in B2B Tech
I first saw this painting (Salute to the Brave) at the Battle of Britain Air Show at Duxford in September 2019. Wandering around some of the tented stalls during a rain delay, I walked into an exhibition of WWII art and the painting, one of artist Anthony Saunders’ latest, demanded attention among the hundreds of other works. I was attracted … Read More
The B2B Content Marketing Marathon
If lead generation is a challenge for your B2B tech business then you have a number of options open to you across the broad spectrum of outbound and inbound marketing. For our target market where outbound doesn’t really work, then inbound marketing is the best option with paid ads and organic search the two main categories to consider. Paid ads … Read More
GDPR and Buying Contact Lists
You’ve no doubt already received an e-mail offering you a list to buy containing “qualified, decision makers” in your niche. This post considers whether or not you should take that option and purchase a list. The short answer is “no”. The long answer is still “no” and here’s some context on why that is. To further clarify, the answer was … Read More
Traffic – How Long’s This Going to Take?
You’re a B2B tech company. You’ve likely been going for over a year and have developed some level of repeatable sales, largely through the efforts of the founder (probably you). Now you need to scale the business and put some formal processes in place around marketing and sales. Putting marketing ahead of sales is deliberate and we outlined the reasons … Read More
The Emotion and Logic of Buying
Some of the insights at Domino are, hopefully you’ll agree, well crafted. Others, like this one, are more of a stream of consciousness. And that’s OK, content doesn’t have to be perfect all the time, sometimes you just need to get some helpful thoughts out there. In our post on B2B digital marketing, we talked about how the sales process … Read More
Domino Digital Marketing Agency – How We Work
Our main site covers what we do and who we work with but doesn’t say too much about how we engage with our clients, so we’ll cover that off here. As a reminder, the nuts and bolts of how we generate B2B leads for our clients is covered in this blog post. That post and elsewhere on our site talks … Read More
Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies
You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More
