The B2B Content Marketing Marathon

Neil HartleyB2B Inbound MarketingLeave a Comment

b2b marketing - how to run a marathon

If lead generation is a challenge for your B2B tech business then you have a number of options open to you across the broad spectrum of outbound and inbound marketing. For our target market where outbound doesn’t really work, then inbound marketing is the best option with paid ads and organic search the two main categories to consider. Paid ads … Read More

GDPR and Buying Contact Lists

Neil HartleyB2B Inbound MarketingLeave a Comment

GDPR and Buying Lists

You’ve no doubt already received an e-mail offering you a list to buy containing “qualified, decision makers” in your niche. This post considers whether or not you should take that option and purchase a list. The short answer is “no”. The long answer is still “no” and here’s some context on why that is. To further clarify, the answer was … Read More

Traffic – How Long’s This Going to Take?

Neil HartleyB2B Inbound MarketingLeave a Comment

how to generate traffic for your business

You’re a B2B tech company. You’ve likely been going for over a year and have developed some level of repeatable sales, largely through the efforts of the founder (probably you). Now you need to scale the business and put some formal processes in place around marketing and sales. Putting marketing ahead of sales is deliberate and we outlined the reasons … Read More

The Emotion and Logic of Buying

Neil HartleyB2B Inbound MarketingLeave a Comment

The Emotion and Logic of Buying

Some of the insights at Domino are, hopefully you’ll agree, well crafted. Others, like this one, are more of a stream of consciousness. And that’s OK, content doesn’t have to be perfect all the time, sometimes you just need to get some helpful thoughts out there. In our post on B2B digital marketing, we talked about how the sales process … Read More

Why Inbound Digital Marketing is More Important than the First Sales Hire for B2B Tech Companies

Neil HartleyB2B Inbound MarketingLeave a Comment

Domino Digital Marketing | Lead Generation for B2B Tech Companies Thinking BIG

You’re a bootstrapped entrepreneur with some level of repeatable sales in your B2B tech company. As the founder, you’ve taken significant personal risks and worked extremely hard to build your product and win those first deals. Your passion and knowledge of the product and the problem you solve are unmatched and you’re ready to take the next step and gain … Read More