Let’s Clarify Inbound/Outbound Marketing

Neil HartleyB2B Inbound MarketingLeave a Comment

inbound marketing

We’ve recently seen several, varying definitions for inbound/outbound marketing which, given our assertion that outbound marketing doesn’t work for our target market (small B2B tech companies), suggests some clarification is required – at least of what we mean by inbound marketing and outbound marketing. For us, outbound marketing means cold-calling or e-mailing cold contacts from a list you’ve acquired (you … Read More