Website? What’s the Point?

Neil HartleyDemand GenerationLeave a Comment

Website? What's the point?

Everyone needs a website, right? Well, not exactly. I can think of examples of businesses that could exist and transact entirely in the social media world without having to construct a website and deal with all the attendant security issues arising from hackers targeting insecure plug-ins and the like. Many small B2C companies could simply build a shopfront on an … Read More

B2B Lead Generation – Sprint or Marathon?

Neil HartleyLead GenerationLeave a Comment

B2B lead generation - sprint or marathon

Building a content marketing engine for the long term is the right thing to do for your B2B tech company. Regularly producing content (blog posts, webinars, white papers etc.) adds significant value to your business including, but not limited to, the following: Search engine ranking – producing content regularly is really the only way to help you rank for the … Read More

GDPR and Buying Contact Lists

Neil HartleyB2B Inbound MarketingLeave a Comment

GDPR and Buying Lists

You’ve no doubt already received an e-mail offering you a list to buy containing “qualified, decision makers” in your niche. This post considers whether or not you should take that option and purchase a list. The short answer is “no”. The long answer is still “no” and here’s some context on why that is. To further clarify, the answer was … Read More