What Does ‘Marketing’ Mean to You?

Neil HartleyLead GenerationLeave a Comment

lead generation - the elephant in the room

What’s the elephant in your room? In our first post that covered the full reasoning and process behind why inbound digital marketing is critical to your B2B tech company, we discussed the 2018 Mainsail Partners bootstrapped survey and specifically this chart: Yellow shows perceived importance, blue perceived strength. What strikes me from this chart is, firstly, how Sales is perceived … Read More

The Science of Persuasion – How to Use Social Proof

Neil HartleySalesLeave a Comment

science of persuasion - social proof

If you haven’t read Robert B. Cialdini’s book, ‘Influence – The Psychology of Persuasion’ then I highly recommend it. It’s probably the best, most engaging book of any kind I ever read and relevant as much to how you’re marketed to in every day life as to growing your B2B high tech company. This is the first of a series … Read More

Thinking of Using a PR Agency?

Neil HartleyDemand GenerationLeave a Comment

Thinking of using PR

You’ve launched your product, won your first customers, incorporated their feedback, paused for breath (yeah, right) and are at the point where you need to institutionalise this sales (and marketing) thing so you can get back to building the product out. You need to get your message out there, far and wide. Let the world know what your product can … Read More